The life of a typographer is intriguing to me because I am curious about how they start the process of designing typefaces. I’m curious about what drew them to this art, how they feel about the progress in their fields and who did they work for? I came across David Berlow through curiousity. Curiousity is the best motivation and the best stepping stone to learning. I picked up a library book with a Geralde font, took a picture of the spine and took it home to learn more about this particular Geralde font.
What is a Geralde font? I was taught about “old style” fonts back in undergrand, 11 years ago. The confusion about “old style” and Geralde started when I learned about Humanist Serifs. I didn’t understand at the time what the difference is between Humanistic and Geralde, they look so similar, both very calligraphic. But with more web research and a closer comparison between letters, I now understand that this style is an evolution of humanistic serifs where the slants are dramatic in the lowercase letter “e” and “o”. Geralde fonts have straighten up the bar of the lowercase letter “e” with a slightly more upright stress to the lowercase letter “o”.
I like the description I read in the article “Geralde: Garamond, the classic serif font”
An inconsistent axis: as in the a e & o. As you can see in the sample of Garamond 3, the axis of the a is humanist, the o is nearly vertical and the e is sinister
David Berlow, designed the typeface Throhand in 1995. The inspiration of this typeface was based on a research trip by Agfa to the Museum of Plantin-Moretus where they held type specimens by Garamond, Van Den Keere and other unknown cutters. Its recommended use are for newspapers, magazines, books and for corporate use. David, designed Throhand with the letterpress and the digital printing techniques in mind, therefore he provided us with 12 styles.
I respect David Berlow, because he had the audacity to share information that make the work / design environment stronger, he had the gift to teach the younger generation the techniques and rules in designing type to produce quality that will last. The start of his design career was his curiousity with metal type and where it comes from. He then worked for Linotype, Bitstream, Macintosh, and Font Bureau.
As much as I admire David Berlow and his contribution to the progress with the world of type and how its used. I am not a big fan of Throhand, the typeface. Those serfis make me really uncomfortable especially on the lowercase letter “g”…it’s so vulnerable and it doesn’t need to be, it doesn’t need to be there at all. The uppercase case “H”, that crossbar…again, makes me so uncomfortable and notice the stem and how width they are from each other, it’s as if the uppercase letters had been given a different width than the lowercase letters.