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Centennial 45 Light


A TRANSITIONAL TYPEFACE STUDY / CENTENNIAL

A TRANSITIONAL TYPEFACE STUDY / CENTENNIAL

If it was not for the bracketed serifs, Centennial could have been mistaken to be the typeface Bauer Bodoni because the lowercase letters has a very high x-height with a precise distinction between its thick to thin stokes. It truly embodies the classification of a transitional typeface. The only trace of humanistic features are the brackets and the teardrop terminals.

I read that Frutiger was influence by the typeface Century when designing Centennial. I do enjoy Centennial better than Century for its confident look. It is a very elegant women born and raise in the modern world but still holds on to traditional values.

For a book about Mythology, as a designer I would not have chosen a transitional typeface because when I think of Mythology I think of old Greek stories, I think of hand drawn type or stories carved on stone tablets. The designer of the book jacket may have forgotten to replace the letters “f” and “i” to the proper fi ligatures but Centennial may not have been made with ligatures. Or the ligature was not needed because the kerning is set with more space in mind.

2010 / BORDERS BOOKSTORE / SUNNYVALE / CA 

2010 / BORDERS BOOKSTORE / SUNNYVALE / CA 

ADRIAN FRUTIGER

ADRIAN FRUTIGER