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Centennial 45 Light


 A TRANSITIONAL TYPEFACE STUDY / CENTENNIAL

A TRANSITIONAL TYPEFACE STUDY / CENTENNIAL

If it was not for the bracketed serifs, Centennial could have been mistaken to be the typeface Bauer Bodoni because the lowercase letters has a very high x-height with a precise distinction between its thick to thin stokes. It truly embodies the classification of a transitional typeface. The only trace of humanistic features are the brackets and the teardrop terminals.

I read that Frutiger was influence by the typeface Century when designing Centennial. I do enjoy Centennial better than Century for its confident look. It is a very elegant women born and raise in the modern world but still holds on to traditional values.

For a book about Mythology, as a designer I would not have chosen a transitional typeface because when I think of Mythology I think of old Greek stories, I think of hand drawn type or stories carved on stone tablets. The designer of the book jacket may have forgotten to replace the letters ā€œfā€ and ā€œiā€ to the proper fi ligatures but Centennial may not have been made with ligatures. Or the ligature was not needed because the kerning is set with more space in mind.

 2010 / BORDERS BOOKSTORE / SUNNYVALE / CA 

2010 / BORDERS BOOKSTORE / SUNNYVALE / CA 

 ADRIAN FRUTIGER

ADRIAN FRUTIGER