Benefit Cosmetics - POREfessional

The POREfessional Franchise was an in-house packaging project at Benefit Cosmetics. Cyrene Mary joined the design team as they rolled out the POREfessional Pearl Primer, Hydrate Primer, and Lite Primer. She modernized the logo to its current form and repackaged the unit carton to align with the brand's sustainability goals. As the franchise expanded to include the makeup collection, she worked on redesigning and updating the visual solutions for the POREfessional Matte Primer and the POREfessional Power Powder. The team partnered with Strategic Marketing for the design refresh, honoring the local customer following and elevating the product image for the next generation.