Benefit Cosmetics - California Kissin’

California Kissin' was an in-house packaging project at Benefit Cosmetics aimed at capturing the hearts of Gen Z and the large number of Chinese traveling consumers. As a lipstick lover, Cyrene Mary found the product formula irresistible. The goal was to incorporate Benefit's vintage graphic aesthetics while transforming them to appeal to modern customers throughout the product launch and supporting campaign. This was addressed by hiring an illustrator who could capture a retro feminine style.

Cyrene Mary designed the groovy logo and accompanying pattern and carefully chose appropriate typefaces to match the look and feel. With multiple shades, this unit carton was printed in France, where she had the pleasure of maintaining vendor relationships, conducting press checks, and ensuring the best print production run.